The Atlantic - Two men in flat-billed hats and baggy t-shirts stand back-to-back on a dimly-lit stage. On cue, they bend at the waist, draw their e-cigarettes to their mouths. Wisps of smoke gather around them. And then, slowly, they straighten upward as they inhale. Finally—like human fog machines—the men blow thick, billowing clouds of bright white vapor into the air.
These guys are called “cloud chasers,” the name for e-cig hobbyists who pride themselves on blowing bigger, thicker, longer plumes of smoke.
The win goes to a guy calling himself “The Push,” who bested an entire bracket of cloud chasers during a three-hour livestreamed event in late September. The announcers, two other guys also wearing flat-billed hats, thank everyone who came out to the watch.
“Thank you very, very much,” one says. “Wanna give a big shout to … all the companies that were out here supporting the event, supporting the cause … the cause being fuck Big Tobacco.”